Juice Beauty Founder Karen Behnke
When I started dabbling in natural cosmetics, this tinted moisturizer was one of the first products I tried—and it helped solidify my decision to go all-natural. Karen Behnke, the founder of Juice Beauty, is a long-time wellness entrepreneur. She had a brilliant idea: to create a line of products with organic juices as the base.
We chatted with Karen about her beauty philosophy and her path to natural beauty—read on for some juicy inspiration. —Aleigh
What drew you to organic cosmetics?
Health, wellness and fitness have always been my passion but once I was pregnant with my first child I really starting reading ingredient labels for the first time. I was shocked that everything that had been banned from our food was still in our beauty products. Given that the skin is the largest organ of your body and it absorbs almost 65 percent of what you put on it, realizing the benefits of organic beauty ingredients was a no brainer!
Your beauty philosophy: Organic, healthy, and fit living! When you’re treating your whole body right (eating properly, using Juice Beauty products, and staying active) it shows!
What’s the one product you’d recommend to someone who is trying Juice Beauty products for the first time? That’s tough—there are so many that are my favorites! Our Green Apple Peel is our patented bestseller and has won every beauty award under the sun (and rightly so, as it brightens, lightens, tightens)! Second to that would be the Stem Cellular Repair Eye Treatment because the proof is in the pudding (well, the clinical tests) and what woman doesn’t want to get rid of wrinkles around the eyes?! Okay, and then I can’t live without our Tinted SPF 30 Sand Moisturizer every morning as it is a multi-tasking wonder product…spf + rich moisturizer + mineral tint coverage + pomegranate antioxidants.
What has been the most challenging aspect of creating Juice Beauty’s innovative products? Initially the largest hurdle was finding scientists who were willing to go out on a limb and test formulas utilizing organic juices as the base instead of petroleum (yuk) or water (why pay for this?)! They all thought I was crazy when I approached them with the idea.
What’s on the horizon for Juice Beauty? Stay tuned for a VERY exciting celebrity collaboration that will launch on Earth Day…
Want more Q&As with natural beauties? Find them here.
(Image via Juice Beauty)