It’s October, which means pink breast cancer awareness products are everywhere. (My own city even has a pink fire truck. Seriously.)
Like so many people, I have my own story about breast cancer and how it’s had an impact on my life (which prompted me to put together this post last year), but what really bothers me about all of this pink merchandising is that most companies that participate are profiting much more than they’re helping to support survivors. Oh, and many of these pink products actually contain ingredients that have been linked to cancer. It also doesn’t help that I’m still pretty peeved at Susan G. Komen.
So. Today’s post is dedicated to this pinkwashing phenomenon: before you purchase one of those breast cancer awareness products, do yourself (and your friends and family who are breast cancer survivors) a favor: Read those ingredients lists. Check to see just how much of the purchase price actually goes toward research. Buyer beware, indeed.
Here are a few of the pinkwashing stories I’ve been reading this week:
- Breast Cancer Action has a great guide to “thinking before you pink”—four critical questions to ask before you buy a breast cancer awareness product.
- An interesting roundup of some of the most ridiculous products that have been pinkwashed for October.
- Another smart pinkwashing roundup from Quest.
- Jezebel, as always, has a snarky, hilarious take on how ridiculous this whole pink thing has gotten. (Don’t skip the comments section; there’s a pretty great debate happening there about all of this.)
(Image via Jason Meredith)