Think Before You Pink (No Pinkwashing, Please!)


It’s October, which means pink breast cancer awareness products are everywhere. (My own city even has a pink fire truck. Seriously.)

Like so many people, I have my own story about breast cancer and how it’s had an impact on my life (which prompted me to put together this post last year), but what really bothers me about all of this pink merchandising is that most companies that participate are profiting much more than they’re helping to support survivors. Oh, and many of these pink products actually contain ingredients that have been linked to cancer. It also doesn’t help that I’m still pretty peeved at Susan G. Komen.

Today’s post is dedicated to the pinkwashing phenomenon.

Please, before you purchase one of those bubblegum pink breast cancer awareness products, do yourself (and your friends and family who are breast cancer survivors) a favor: Read those ingredients lists. Check to see just how much of the purchase price actually goes toward research. Buyer beware, indeed.

Here are a few of the pinkwashing stories I’ve read this week:

What do you think? Will you be buying anything pink this month?


(Image via Jason Meredith)

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6 Comments on Think Before You Pink (No Pinkwashing, Please!)

  1. Megan said on

    I went to a viewing of the documentary “Pink Ribbons Inc.” last year here in Victoria, and it was just so eye opening and raw and well ‘good’ in a not so good way. If you, or your readers can get a chance to see it, it really sums everything up about this issue into something that will captivate the audience. An awesome tool to get the information across. Thanks for this post!

    >> Reply

    • indigo+canary said on

      Interesting — I’ll have to check out this documentary. Thanks for the tip!

      >> Reply

  2. Aimee D said on

    This is so sad. Thanks for posting. If anyone really wants to just donate to this cause, I am still connected with my Sorority in Upper Michigan who seeks out actual families that are being affected with breast cancer and offer aid directly from their funds. They also donate to Susan G. Komen if they have extra funds but rather donate direct when they have the opportunity. Email me if you have questions and I will be glad to put you in contact!

    aimee@organictruth.com
    http://www.organictruth.com
    http://www.facebook.com/miessencebyaimee

    >> Reply

    • indigo+canary said on

      I know, it makes me really sad, too. I prefer not to donate a cent to Susan G. Komen, but I love that your sorority works closely with the families. That’s really great and I’m sure very appreciated!

      >> Reply

  3. Rachael said on

    My mom’s mom died of breast cancer; my mom’s sister was diagnosed last month. I cannot thank you enough for this post, because pinkwashing is a real problem and I sometimes have a hard time articulating that to people who think they’re HELPING by buying stickers or some stupid thing.

    >> Reply

    • indigo+canary said on

      Rachael, I am so sorry. Sending positive thoughts to your aunt and your whole family.

      >> Reply

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