I know that beer is good for your hair, but I haven’t tried a beer rinse myself—although it’s on my list of things to try (and share with you, obviously!). So when I spotted these new products on the shelf at my local Earth Fare, I decided to take a closer look.
What I tried: Broo Craft Beer Shampoo and Conditioner ($14.95 each).
First impressions: The girl who rang up my purchases said she’d just tried these products, and warned me that she liked them but they “smell weird.” Since I’ve been using natural shampoo and conditioner for several years now, I’m used to the “but they smell weird!” reaction to natural products. The truth is, when most people say something smells strange, what they mean is that is smells different—not like the synthetic fragrances they’re used to.
Here’s what I thought: The shampoo smells just like a good craft brew should—hoppy and fresh. The conditioner, on the other hand, smells less of hops and more like wheat or even bran. Both smell unique and vaguely beer-y, but just like the magic of an apple cider vinegar rinse, once your hair is dry, it just smells like fresh, clean hair.
What caught me by surprise: The texture! There’s a little sticker on the shampoo that directs you to shake it before you use it; the formula tends to settle out and is best when mixed up a bit. I found the shampoo to be silky and satisfyingly foamy—just a pea-sized amount foams into enough shampoo for my shoulder-length hair. The conditioner is rich and left my hair moisturized without feeling heavy or greasy.
Bonus: I love that these products are made with craft beer from Asheville—and according to this story in the Asheville Citizen-Times, the cosmetics chemist who created the formulas is in Kannapolis (about half an hour north of Charlotte). That’s about as local as it gets for me. And that? Is awesome.
Have you stumbled upon a product that you just have to share? What’s your latest beauty obsession? —Aleigh
(Image via Broo)Pin It