Wading through the sheer amount of information out there about natural and organic beauty products can be overwhelming. (Especially if, like me, you’ve been known to get overwhelmed in the toothbrush aisle!)
Here are three common myths about natural beauty–and why the truth might be different than you think.
Myth #1: Natural, organic products don’t come in rich, bright colors, and there isn’t much to choose from. Thankfully, this myth is just simply untrue. The demand for natural and organic beauty products is on the rise, and as a result, there are more great products out there for you to test and fall in love with. (Proof: Check out Alima Pure’s eyeshadows.)
Myth #2: Natural or organic products aren’t as effective as synthetic products. This is a biggie. Even when it comes to anti-aging, organic and natural products often have the same or similar active ingredients as synthetic products. Look for ingredients like caffeine (antioxidant and great at tightening skin and reducing puffiness), peptides (to stimulate the production of collagen and tighter, firmer skin), plant-derived hyaluronic acid (nature’s “moisture magnet”) and phytoactive ingredients (for reducing wrinkles). SpiritBeautyLounge.com has a good roster of anti-aging products–I haven’t tried them all (yet!), but I am definitely a fan of Amala and Acure Organics.
Myth #3: Organic products always cost a fortune. I can debunk this one, too. Just like with synthetic beauty products, there’s a range in the prices of natural, organic beauty items. If you’re just starting to incorporate organic products into your daily routine, it’s a good idea to try out some samples before you commit—and gradually replace your stash bit by bit when you run out of your non-organic mascara, blush or moisturizer. A good place to start is Burt’s Bees. (I am currently hooked on their tinted lip balm.)